The Power of Demographics Marketing

Demographic marketing is the “next step” in marketing and the biggest threat to Google’s empire today.  Demographics marketing is targeting directly those customers who are most likely going to buy your product, by going to where they hang out on the Internet, instead of having them find you.  It is like doing a direct mail campaign where your letter is mailed to a homeowners address, when you are selling homeowners insurance.   Ask yourself, “Who is my audience? Where are they hanging out right now? How do I get in front of them?”  These are the questions that need to be answered when marketing directly to your demographic market.

In traditional marketing what Google has done is Google has indoctrinated the masses to think of the Internet from a standpoint of keywords. Keywords are very important in helping to organize the Internet, but when you start looking at these other forms of marketing, the up and coming phenomena of the Internet that I personally think is the next big wave is actually demographics marketing.

With demographics marketing it is also essential to learn how to track your traffic. Tracking software is very important to help you identify what is selling and what is not.  Most demographic marketing is done on a Pay Per View (PPV) basis, so you want to track carefully how effectively your advertising dollar is being spent.  You want to track, then focus and improve on the profitable sites, and stop advertising in the sites and with  the ads that are not pulling well.  So when creating your site, think about what your prospect is looking for and create a page to match their search.

You must create a capture page, landing page, or website that converts.  Optimize that page so that it can convert lookers into buyers. Only then should you consider marketing to your demographics using PPV advertising.   Once you have that optimized page then you can make money with just about any ad source out there!  After all, a website that does not pull sales is like a salesman that can’t sell, both will cost you money in different ways.

What you need to do in whatever niche that you’re in, is to study your competitor’s website and sales letters.  if you study the successful competitors, in your niches, you will soon clearly see what works online. Do what your top competitors are doing!  Do Google searches, study their sites, their results, and mimic what they are doing.

Recognize that Google is not the only way out there to get traffic – Google adwords is not necessarily the best way to bring traffic to your site.  That click can come from anywhere on the web. It can come from a search engine listing, it can come from an advertisement, article submissions, blog commenting, joint venturing, and it can come from press releases.  Any type of form of media that is out there if used properly can create dramatic results. Traffic is defined as people clicking on a link and traveling from one location to another.

Demographics marketing doesn’t focus on what somebody types into a search engine to find you. Demographics marketing is knowing who your audience is and determining how you can most cost effectively stand in front of them. When we look at demographics, for example, Google has a great tool called Google Ad Planner.

Demographics marketing is not as expensive as you might think.  You can start with just a few hundred dollars.  And this form of advertising can generate tons of traffic to your site, because it is so well targeted.  Someone in a Website related to Beauty, for example, is obviously interested in that topic.  If they see your ad that sells a great new Beauty product, they may obviously be very interested.

With demographic marketing you want to focus on those targets that are high volume and high profit. You can do that very, very effectively with tracking.  A good piece of software to accomplish this is a free, open source software called Tracking 202 and it is free. You must ask yourself who is your audience and where is that audience hanging out at present? By doing that, you can basically stand in front of your prospective customer’s all day long, instead of having them find you by chance via keyword searches.

One website that is great for demographic research is quantcast.com.  just type in a website address and it this site will spit out the demographics of that websites visitors.

If you already know who your audience is, one of the tools that you should consider using is Google Ad Planner. It allows you to profile of all of the other Web sites that your audience will also visit, once you type in a web address.

Tags: Demographics Mktg